Disney Was Awarded Patent to Track Guests by Their Footwear

In your wildest dreams, have you ever imagined having your movements tracked by the shoes you wear?  Well, Disney has.  In fact, Disney was awarded patent to track guests by their footwear (July 2016).

The patent for identifying and tracking park-goers by the shoes they’re wearing was filed last year.  Disney reports it’s to provide guests with a more customized experience.  They’ve already been tracking guests for the last few years with the Magic Bands.  However, this technology will probably give them even more information.

According to the Disney Enterprise patent ‘For example, acquiring and reacquiring guests at different locations in the amusement park can provide data to the amusement park owners, such as the most popular rides, common guest paths from ride to ride.’

Disney shoes by Vans

Shoes by Vans

With the use of cameras and sensors, the technology would scan people’s footwear as they come through the Park entrance.  Additionally, personal data will also be retrieved and matched such as their name, hometown and interests.

The technology also includes a robot that would be in at least one location inside the park.

According to the patent, ‘The robot includes a foot sensor for capturing a depth image of at least one foot of a guest and a camera for capturing a colour image of at least one foot of the guest.’

Between the park entrance footwear sensors and the robot capturing images of shoes throughout the park, Disney will have a lot of information about guest trends.

Someday when you visit a Disney park and a robot comes up and begins engaging you in conversation, it could be “Big Brother” snapping images of your toe digit footwear.  I have to say that there is a part of me that would be inclined to take a selection of shoe embellishments and keep changing them throughout the day.

How about you?  Do you mind having your movements tracked when you visit Disney parks?

Disney Enterprise Awarded Patent to Track Guests by Their Footwear 2016


F. G. Mama

About the author…F. G. Mama, Katie McDill, has been in love with Walt Disney World since first entering the gates in 1976. After her two kids went off to college, she moved from Georgia to the backdoor of the Magic Kingdom in Florida. She worked several years at Walt Disney World performing as Fairy Godmother in day parades, the “Best of Disney” castle stage show, and the original Electric Light Parade. For the last ten years, she along with daughter and family, have enjoyed “living the dream” in Celebration (the town that Disney built) just across the bridge from Disney World. During this time she has collaborated with son-in-law Jimmy in several production projects including Orlando Attractions Magazine-The Show, The Mindy Mouse Show and FunaticsTV. Her other career included being a writer, artist/designer, special events creator and coordinator. Now she is enjoying the good life of Anna Maria Island, Celebration, Disney World and, of course, sharing magic at FUNaticsTV!

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